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Moore’s Law outlined the incremental stages required to make progress in computing. Intel’s Tick-Tock strategy made use of that. Their plan was to release a new chip every other year—the tick. The next year in between was spent fine-tuning the designs and preparing for the next launch—the tock. It gave them a process for refinement and iteration. The time spent working on improvements led to products that performed at a higher level each year.
Applying Intel’s Tick-Tock model to software development
Tick-Tock: How Intel keeps the beat for Moore's Law