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Amazon released the Fire Phone. It was a 3D-enabled smartphone that quickly ended with a $170 million write-down. The technology was innovative. The product was a commercial failure. Innovation cannot be forced on consumers. They purchase based on preferences, and in order for an innovation to catch on it must pass two tests. It must be useful, with extra benefit to people, and it must save time, energy, or money. People will buy a product that costs more but it must provide another benefit to their life. Without these two components, it doesn’t matter if you send a man to the moon, your innovation will inevitably lose.
Office, messaging and verbs — Benedict Evans